by admin | Oct 9, 2010 | Design, Technology
Monitor Calibration Methods If you can not trust the colors displayed on your monitor, all other color management is a waste of time. Calibrating and profiling your monitor should, therefore, be your first priority. Luckily, it is the easiest part of the image...
by admin | Oct 9, 2010 | Design, Technology
Profile usage Profiles are simply look-up tables that describe the properties of a color space. They define the most saturated colors available in a color space; i.e. the bluest blue or deepest black your printer can produce. If you don’t have a profile, the...
by admin | Oct 9, 2010 | Design
What they are: A device color space simply describes the range of colors, or gamut, that a camera can see, a printer can print, or a monitor can display. Editing color spaces, on the other hand, such as Adobe RGB or sRGB, are device-independent. They also determine a...
by admin | Oct 9, 2010 | Design
Note: In our last installment we walked through the release of Pantone’s Goe system, and the lessons learned from that product’s lackluster launch. Those insights fed directly into changes to the Pantone Matching System (PMS) that culminated in this year’s launch of...
by admin | Oct 9, 2010 | Design
What is Pantone? If you’ve ever held color-printed piece in your hands, there’s a good chance you’ve been touched by Pantone. The self-described “authority on color”, Pantone has become an integral part of graphic design and printing, greatly influencing the color of...
by admin | Sep 30, 2010 | Design
Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding. But exactly what is branding, anyway? Think of...
