Business Promotional Products

Promotional Products for Business Pens, Magnetic signage, Stationary and Envelopes…. It’s so much more! In the world of promotional marketing, you typically make a traveling business store front where the customer comes to solicit YOU for your services. What a...

Newsletter Signup

We know that statistically, 60% of our newsletters sent via email will make it to your inbox, 16%-24% of you will probably open it up and only 12%-15% of you will actually read it all the way through. But, I must say… We have every intention of making this the...

Analytical-Get Tracking

Getting Analytical with Analytics For some of you this is old news, but for most its new. The booming success of google adwords reached it pinnacle in early 2000. Quite simply, the biggest advancement in Highly targeted marketing made this industry trend a real...

Monitor Callibration

Monitor Calibration Methods If you can not trust the colors displayed on your monitor, all other color management is a waste of time. Calibrating and profiling your monitor should, therefore, be your first priority. Luckily, it is the easiest part of the image...

Using ICC Color Profiles

Profile usage Profiles are simply look-up tables that describe the properties of a color space. They define the most saturated colors available in a color space; i.e. the bluest blue or deepest black your printer can produce. If you don’t have a profile, the...

Introduction to Color Space

What they are: A device color space simply describes the range of colors, or gamut, that a camera can see, a printer can print, or a monitor can display. Editing color spaces, on the other hand, such as Adobe RGB or sRGB, are device-independent. They also determine a...

What is Pantone P2

Note: In our last installment we walked through the release of Pantone’s Goe system, and the lessons learned from that product’s lackluster launch. Those insights fed directly into changes to the Pantone Matching System (PMS) that culminated in this year’s launch of...

What is Pantone P1?

What is Pantone? If you’ve ever held color-printed piece in your hands, there’s a good chance you’ve been touched by Pantone. The self-described “authority on color”, Pantone has become an integral part of graphic design and printing, greatly influencing the color of...

Guide to Social Networking Basics

Despite what you might think, social networking is not something new. As this social networking guide will explain, social networks have been around for far longer than we have been on the web. We’ve all belonged to social networks, and we still participate in...

Branding Basics – Create a Great Logo and Tag Line

Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding. But exactly what is branding, anyway? Think of...