Introduction to Color Space

What they are: A device color space simply describes the range of colors, or gamut, that a camera can see, a printer can print, or a monitor can display. Editing color spaces, on the other hand, such as Adobe RGB or sRGB, are device-independent. They also determine a...

What is Pantone P2

Note: In our last installment we walked through the release of Pantone’s Goe system, and the lessons learned from that product’s lackluster launch. Those insights fed directly into changes to the Pantone Matching System (PMS) that culminated in this year’s launch of...

What is Pantone P1?

What is Pantone? If you’ve ever held color-printed piece in your hands, there’s a good chance you’ve been touched by Pantone. The self-described “authority on color”, Pantone has become an integral part of graphic design and printing, greatly influencing the color of...

Guide to Social Networking Basics

Despite what you might think, social networking is not something new. As this social networking guide will explain, social networks have been around for far longer than we have been on the web. We’ve all belonged to social networks, and we still participate in...

Branding Basics – Create a Great Logo and Tag Line

Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding. But exactly what is branding, anyway? Think of...